The 91 Standard
We don't just build AI tools. We build the infrastructure that transforms how companies operate, with speed, precision, and radical efficiency.
OUR ORIGIN
We started 91 Agency 6 years ago, as a marketing and media studio helping traditional businesses adapt to the digital economy and scale through online marketing strategies. As we started working with more clients, we saw a repetitive pattern in 99% of them: most businesses were drowning in manual work that machines should be doing. Teams spend 80% of their time on repetitive tasks, leaving only 20% for the strategic thinking that actually moves the needle.
We believe that ratio should be inverted. AI should handle 91% of the operational load, freeing human talent for the 9% that truly requires creativity, judgment, and strategic thinking.
That's not just a philosophy, it's our operating principle for every project we take on.
THE STANDARD
History. Intelligence. Velocity.
Three pillars that define how we work and what we deliver.
The Foundation
The year the World Wide Web opened to the public. The beginning of the information age. We carry the DNA of that revolution, the understanding that technology should democratize access and amplify human capability.
But we've evolved. From the age of information to the age of Applied Intelligence. It's not enough to have access to data you need systems that act on it.
The Principle
Radical efficiency. AI handles 91% of the operational load, the repetitive tasks, the data processing, the routine decisions. This frees the 9% of human talent for what matters: strategy, creativity, and critical judgment.
This isn't about replacing people. It's about elevating them. Turning operators into strategists. Turning managers into leaders.
The Commitment
Maximum time from concept to deployment. The market doesn't wait for perfect. Your competitors don't wait for you. Speed is a feature.
91 days forces discipline. It forces prioritization. It ensures you get working systems, not endless roadmaps.
OUR APPROACH
Execution-First Engineering
We don't just consult, we build. We believe in shipping working software, not slide decks. Our website itself is proof of our capabilities.
Every project starts with understanding your specific challenges, then moves rapidly to prototyping, building, and deploying. You see progress weekly, not quarterly.
Boutique Precision
Not a factory. A studio. Every tool is architected specifically for your business logic.
Production-Grade Code
We build for scale, security, and long-term maintainability. No technical debt handoffs.
Transparent Process
You see the cables. Weekly demos, shared repositories, and full documentation from day one.
Outcome Obsessed
We measure success in hours saved, revenue recovered, and teams unblocked.
THE TEAM
Who's Behind 91
A small, focused team of engineers and operators who've built and scaled systems at leading tech companies.
Sergio
Co-Founder & Head of AI Operations
Creative Director / Experience Designer
Sergio doesn't just think about AI, he dreams in systems. As the visionary behind 91 Agency, he bridges the gap between cutting-edge technology and human experience. With a background spanning creative direction and experience design, Sergio sees beyond the tool itself to the transformation it creates. He believes that every workflow, every automation, every intelligent system should feel like an extension of the team not a replacement. His obsession? Making AI invisible while its impact becomes undeniable.
Josep
Co-Founder & Lead Automation Engineer
Solutions Architect
Josep is the one who makes the impossible work. As a Solutions Architect with deep expertise in automation engineering, he's the backbone of 91 Agency's technical execution. Where others see complexity, Josep sees patterns. Where others see limitations, he finds elegant workarounds. He's built systems that run 24/7 without human intervention, pipelines that process thousands of entries flawlessly, and integrations that make enterprise software actually talk to each other. His philosophy is simple: if you're doing it more than twice, you're doing it wrong.
Gonzalo
Generative Designer
Media Strategist & Content Editor
Gonzalo lives at the intersection of creativity and technology. As a Generative Designer, he doesn't just create visuals, he engineers visual systems that scale. His expertise in media strategy and content editing means he understands both the art and the science of communication. From AI-generated brand assets to automated content pipelines, Gonzalo ensures that every touchpoint looks intentional and premium. He's the reason 91 Agency's work doesn't just function it captivates.
Cesar
Workflow Engineer
AI Product Manager
Cesar is the architect of flow. As a Workflow Engineer and AI Product Manager, he obsesses over how work actually gets done and how it could get done better. He maps the invisible paths that data takes through an organization, identifies the friction points nobody talks about, and designs systems that eliminate them entirely. Cesar doesn't just build workflows; he builds the infrastructure for operational excellence. His superpower? Turning chaotic processes into predictable engines of output.
[STATUS] READY_TO_DEPLOY
Ready to Work With Us?
Let's discuss how we can help transform your operations with AI-powered tools and workflows.