ClientPulse: Free Agency Reporting Forever
91 Agency (Internal Product)
How we built a unified analytics dashboard for an agency managing 50 active clients across Meta, TikTok, Google, and GoHighLevel, eliminating €60,000/year in reporting tool subscriptions forever.
€60K
Saved Per Year
50
Active Clients
Managed across multiple platforms
€5,000
Monthly Savings
50 clients × €100/month
€60,000
Annual Savings
Eliminated forever
4+
Platforms
Meta, TikTok, Google, GHL
01. THE CHALLENGE
The Challenge
Agency managing 50 active clients running ads across Meta, TikTok, Google, and GoHighLevel
Reporting tools charging €100+/client/month, that's €5,000/month (€60,000/year) just for dashboards
Multiple disconnected data connectors needed for each advertising platform
External email marketing tools required to send weekly reports to each client
No way to create custom metrics specific to their niche (e.g., PVA for clinics, Cost per Booked Call)
02. OUR SOLUTION
Our Solution
- 01
Built unified dashboard connecting Meta, TikTok, Google, and GoHighLevel in real-time
- 02
Created custom metrics engine for niche-specific KPIs (Cost per Booked Call, PVA, etc.)
- 03
Implemented an agency-wide view to compare all 50 clients' performance at a glance
- 04
Built automated email system sending personalized dashboard links to clients weekly
- 05
One-time build, no recurring SaaS fees, works forever
03. THE RESULTS
The Results
€60,000/year saved by eliminating per-client reporting subscriptions
All 50 clients now have real-time access to their own custom dashboards
Custom metrics reveal hidden insights competitors can't access
Clients receive professional weekly reports with zero manual effort
Full ownership, no vendor lock-in, no monthly fees, works forever
“For the past 4 years, I spent 4 hours/day every Monday and Friday entering data manually to monitor our clients performance. Thanks to the team at 91 agency now we have a real time sync dashboard with custom metrics for our business. It saves me so much time I don't know what to do sometimes!”
Cesar Serrano
Performance Manager, QuiroAds
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