LLM Advertising: How to Get Your Brand Mentioned by AI in 2026
91 Agency
January 5, 2026
When someone asks ChatGPT "What's the best CRM for small businesses?", does it mention your product? If you're not thinking about AI visibility, you're missing the next wave of brand discovery.
What is LLM Advertising?
LLM advertising — also called AI-native advertising or conversational brand presence — is the practice of optimizing your brand to be recommended by large language models like ChatGPT, Claude, Gemini, and Perplexity.
Unlike traditional SEO (which focuses on search engine rankings), LLM advertising focuses on how AI models talk about your brand when users ask questions conversationally.
Why It Matters Now
The shift is already happening:
• Billions of queries are now going to AI assistants instead of Google • Users trust AI recommendations — they feel personalized and objective • No ads (yet) — AI responses feel more authentic than sponsored search results • First-mover advantage — most brands haven't started optimizing for this
The brands that figure out LLM visibility now will dominate their categories when this becomes mainstream.
How AI "Learns" About Brands
LLMs form impressions of brands based on:
Training data: Everything published online before the model's training cutoff — reviews, articles, social mentions, documentation.
Retrieval systems: Modern AI assistants can search the web in real-time (Perplexity, ChatGPT with browsing), pulling current information.
Structured data: Schema markup and clear, unambiguous claims about what your brand does.
Association patterns: If your brand is consistently mentioned alongside certain keywords, the AI learns that connection.
Strategies for LLM Visibility
1. Publish authoritative content: Create comprehensive guides that AI can cite when answering questions.
2. Optimize for questions: Structure content around the actual questions users ask AI (not just keywords).
3. Get mentioned in trusted sources: Reviews, case studies, and mentions in industry publications carry weight.
4. Use clear, quotable positioning: AI will quote verbatim when it finds clear, unique value propositions.
5. Maintain consistent messaging: If your brand description varies across the web, the AI gets confused.
Measuring AI Brand Presence
Start tracking your AI visibility:
1. Query testing: Ask AI assistants questions your customers would ask. Note if and how you're mentioned.
2. Competitor comparison: Ask "What are alternatives to [your brand]?" and see the landscape.
3. Category recommendations: Ask "Best [your category] for [your customer segment]" and track your position.
Document these regularly — as models update, your position can shift.
Key Takeaway
LLM advertising is in its early days, but the principles are clear: create authoritative content, maintain consistent messaging, and earn authentic mentions across the web. The brands that start optimizing now will have a significant head start when AI becomes the primary interface for product discovery.
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